Standing out on social media isn't easy. Ethiqana; a provider of ethical & sustainably crafted products, came to us looking for a way to communicate themselves better, ready for a series of ad campaigns. The only strict requirements were the use of bold, bright colours and that the new styling appealed to those interested in crafts and the well-being of our environment. Our research led us to looking towards art and paintings for inspiration as the amount of pride compares to we want customers to have in their purchases. From this point, we took the main consistent element between paintings and social media posts, the frame, and built an identity around it.
"It was a pleasure to work with Luke. He takes the time to understand the business and its ethos before making suggestions. The designs language he came up with for the mini-makeover of Ethiqana was very refreshing. He is very easy to work and I look forward to working with him again."
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